As football fever sweeps the UK, popular symbol brands Premier, Londis and Budgens have teamed up with football legends Emile Heskey and Robert Snodgrass to encourage fans to shop local for their essentials this summer.
Heskey and Snodgrass have been out visiting local convenience stores in the heart of communities across the UK, showcasing the incredible selections of food and drinks on offer for those looking to shop locally.
With over half of all the matches in the tournament due to kick off at 10pm or later, millions of fans across Britain are expected to view the games at watch parties at home – and will be looking to stock up on food and drink to help get them through the night.
Operated by independent retailers, the symbol brands of Budgens, Londis and Premier are owned by the UK’s largest food and drink wholesaler, Booker.
Emile Heskey made 516 Premier League appearances in his illustrious career, scoring 110 goals. The iconic striker also represented England 62 times, being selected for both the 2002 and 2010 World Cups.
Robert Snodgrass is one of Scotland’s most talented players of his generation, representing the likes of West Ham, Leeds, Norwich and Hull City at club level, while earning 28 caps for Scotland, before his retirement in 2024.
Colm Johnson, Booker’s Retail Managing Director commented:
“The summer of football is nearly upon us and you can already feel the excitement whether you’re a die-hard football fan or not. With both England and Scotland looking for a historic summer, the atmosphere will be incredible – whether it’s an early hour or late night start, we’re letting fans know that Premier, Londis and Budgens can play a part of their match preparation ritual.
“We’re delighted to have Emile Heskey and Robert Snodgrass help us shout about our great symbol groups. Both are well loved characters thanks to their football careers, and we couldn’t have had a better pair to spread the word about shopping locally this summer.”
Emile Heskey, who represented England 62 times, said:
“You can feel the excitement building across the nation as we get closer to the tournament. This is where communities come together, and watching these matches with your friends and family is such a huge part of what makes these summers special.
“To be involved with this campaign and show fans that they can support their local, while getting watch-party ready has been something I’m really pleased about. The selection on offer is amazing, and it’s an important message we’re putting out.”
Robert Snodgrass, who was capped 28 times for Scotland, added:
“To be competing on such an international stage is not something Scotland has been able to do very often in my lifetime. This makes this summer even more exciting.
“You won’t want to miss any of the action, and by having such great food and drinks options on your doorstep, will not only allow you to watch all of the action, you’ll be supporting your local stores in the process. We had a great day visiting the stores, and I’ll certainly be stocking up ahead of a massive summer.”
For more details and to sign up to Booker, visit https://www.booker.co.uk/
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